The best practices report was used to design a survey. This process is the quantitative portion of
my research and will operationalize the variables. The survey will question a sample of students
at TAMU and CU about their current green practices and behaviors as well as
their attitudes toward the best practices report. While trying to decide how to evaluate the survey results I came across Michael Tarrant's study on the five
different evaluation scales for attitude behavior consistency. According to the results of his study, the
Awareness of Consequences (AC) scale would be most appropriate for my research. It is best for determining results for
general populations. While this
population is specifically higher educated, the generality applies to the use
of both genders as a subject (Tarrant, 1997).
The results will be used to determine a current level of typical green
behavior for students on the different campuses. It will also establish a level of compromise
needed between the best practices and students’ attitudes to develop green
practices that are unique to the culture at Texas A&M. These practices will help the campus redefine
a student’s typical green behavior and level of environmental
responsibility.
Incentive for Survey
The research grants I have received from the TAMU
Undergraduate Research Scholars Program and TAMU College of Architecture are used
as an incentive for the target audience to take the survey. All students at the selected schools are
eligible to participate in the survey, but the incentive is offered to the
selected national organizations at the schools.
If the organizations participate, I will donate a sum of money to
them. Organizations will be used instead
of individual students because it is a more controlled audience and it narrows
the scope of my research. The
organization must be a national organization with an active branch at both
selected schools. The National Society
of Collegiate Scholars has active chapters at both TAMU and CU. It also has a range of ages and majors. For these reasons, I will use the NSCS as my surveyed organizations.
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